• Darren White

Keyword Research In 2020 - What You Need To Know

Whilst Google continues to tweak their algorithm with regular updates to improve their search results, one thing has remained constant for anyone who is trying to optimise a their website and that it keyword research.

Keyword research has however evolved considerably in recent years and it's not enough to know the keyword you have to understand the user intent behind it. by researching keywords in terms of popularity and intent you can then begin to craft your content strategy to answer the needs of your audience.

Backlinks have prepared the definitive guide to Keyword Research in 2020. Read it and downloaded it here.

Key Takeaways

  • How to find keywords

  • How to choose the right keywords

  • How to use keyword research tools

  • Advanced keyword research tips

"If you want to be successful with content marketing you've got to create content that your customers are actually searching for"


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